Liberal Arts with an option in Communication Arts

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Communication Arts Undergraduate Associate of Arts

Degree Title

Liberal Arts with an option in Communication Arts

Division

Liberal Arts

Degree Designation

Associate of Arts

Undergraduate (UG)

Undergraduate

Program Description

Communication Arts trains students in interpersonal, group, and public communications. The Communication program has as its goal the education of individuals who will actively engage in successful communications in various areas of public life. This preparation is concentrated in two areas: writing and production. The first area is concerned with providing students with the education needed in fields such as print and broadcast journalism, public relations, advertising, and marketing. The second area is concerned with providing students with education needed in radio and television behind the scenes production. Students are advised that employment in both of these fields traditionally requires education beyond the A.A. degree and practical experience in the field. Students planning to transfer after graduation should consult the catalog of the college where they intend to complete their studies.

Deliver effective oral messages to diverse audiences incorporating research and technology

Utilize persuasive techniques with the intent to influence the perspective of an audience

Apply ethical and fair messaging practices in oral, written or electronic presentations

Analyze the effects of media upon the individual and specific audiences