Liberal Arts with an option in Communication Arts
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Degree Title
Liberal Arts with an option in Communication Arts
Division
Liberal Arts
Degree Designation
Associate of Arts
Undergraduate (UG)
Undergraduate
Program Description
Communication Arts trains students in interpersonal, group, and public communications. The Communication program has as its goal the education of individuals who will actively engage in successful communications in various areas of public life. This preparation is concentrated in two areas: writing and production. The first area is concerned with providing students with the education needed in fields such as print and broadcast journalism, public relations, advertising, and marketing. The second area is concerned with providing students with education needed in radio and television behind the scenes production. Students are advised that employment in both of these fields traditionally requires education beyond the A.A. degree and practical experience in the field. Students planning to transfer after graduation should consult the catalog of the college where they intend to complete their studies.
Deliver effective oral messages to diverse audiences incorporating research and technology
Utilize persuasive techniques with the intent to influence the perspective of an audience
Apply ethical and fair messaging practices in oral, written or electronic presentations
Analyze the effects of media upon the individual and specific audiences