BUA-220

Apply marketing principles as they relate to good and services for both profit and non-profit organizations

Create and present a marketing plan

Demonstrate the importance of the customer and the need for customer satisfaction

Examine the Marketing Mix Factors and their direct relationship with the target market consumers

Customer Relationships and Value through Marketing

Successful Marketing and Corporate Strategies

Marketing Environment, Ethical Behavior, and Social Responsibility

Consumer Behavior

Organizations as Customers

Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

New Products and Services Development

Successful Products, Services and Brands Management

Pricing Products and Services

Marketing Channels and Supply Chains

Retailing and Wholesaling

Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Social Media to Connect with Consumers

Personal Selling and Sales Management

Interactive and Multi-channel Marketing