BUA-220

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Principles of Marketing

Business Admin Undergraduate Humanities, Business, & Social Sciences

Subject code

BUA

Course Number

220

Credits

Course Long Title

Principles of Marketing

Academic Level

Undergraduate

Description

This course is a survey of the roles of the consumer, retailer, and wholesaler; as well as the functions of price, product, advertising, financing, and risk. It emphasizes the interaction of each of the marketing components and developing an awareness of the whole marketing process. 3/0/0